Ranking content items based on preference scores
US10007732B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 19, 2015 |
| Grant date | Jun 26, 2018 |
| Priority date | — |
| Expiry date | Feb 18, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/24578
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A set of content items, such as web pages, are identified in response to a query generated by a user. The Identified content items are initially ranked using a ranking scheme. User-interaction data that describes preferences that the user may have towards some of the ranked content items is received. In order to personalize the ranking of the content items for the user, the user-interaction data is used to re-rank the ranked content items in a way that favors content items that are preferred by the user, while also preserving the initial broadly applicable ranking with respect to content items that are not preferred or that are equally preferred by the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.