Systems and methods for programmatic testing to determine user attention for advertisements
US10019729B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 2, 2015 |
| Grant date | Jul 10, 2018 |
| Priority date | — |
| Expiry date | Apr 2, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0244
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and systems are described for providing programmatic testing of users to determine user attention for advertisements. In one embodiment, a system includes an advertising campaign framework having a testing platform, one or more application programming interfaces (APIs), and software components. A storage medium stores instructions of the testing platform, one or more APIs, and software components. Processing logic is configured to execute the instructions to receive a function call from an ad test software or an ad campaign software of an advertising entity, to provide a set of functionality for programmatically creating one or more tests to be displayed within an initiated software application of a user during an ad campaign to determine user attention during the one or more tests, and to generate a response that is sent to the ad test software or the ad campaign software of the advertising entity.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.