System and method for generating and transmitting data without personally identifiable information
US10019770B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 20, 2014 |
| Grant date | Jul 10, 2018 |
| Priority date | — |
| Expiry date | Jun 20, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/478
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method for generating and transmitting data without personally identifiable information. The method may include receiving a set of one or more unique identifiers (IDs) and a first set of data associated with a subscriber. The method may send the IDs to a third party provider of datasets. The method may receive a second set of data associated with the subscriber identified using the unique IDs. The method may generate aggregated viewing data based on the first and second sets of data. The set of unique IDs may be based on a one-way hash of personally identifiable information associated with the subscriber. In this way, the unique IDs may be appended with the data from third party providers so additional information regarding the household is available to clients, but the personally identifiable information is unavailable to any of the parties.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.