Systems and methods for adaptive third party content
US10019963B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 14, 2013 |
| Grant date | Jul 10, 2018 |
| Priority date | — |
| Expiry date | Nov 30, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4316
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods which allow for third party displayed content, which is displayed with primary content, to adapt in response to a change in permitted display space are provided for herein. In some embodiments, third party content may include a plurality of elements where the elements are provided with a different priority ranking. In such examples, in the event that an available display area is reduced, elements with lower priority levels may be reduced at a faster rate with respect to elements of higher levels. Conversely, in the event that an available display area is enlarged, elements with higher priority levels may be enlarged at a faster rate with respect to elements of lower priority levels.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.