Collecting and targeting marketing data and information based upon iris identification
US10025982B2 · kind B2 · utility
11Cited by
26References
30Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 24, 2015 |
| Grant date | Jul 17, 2018 |
| Priority date | — |
| Expiry date | Sep 24, 2035 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10T70/625
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An iris biometric recognition module includes technology for capturing images of an iris of an eye of a person, whether the person is moving or stationary. The iris biometric recognition technology can perform an iris matching procedure for, e.g., identity purposes by querying a database for data related to an identified person, comparing the data with a plurality of content, and, in response to a determination that the data matches at least one piece of the plurality of content, display the plurality of content specific to the person on a display device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.