Systems and methods for configuring and presenting notices to viewers of electronic ad content regarding targeted advertising techniques used by Internet advertising entities

US10026098B2 · kind B2 · utility

Assignee

• EVIDON, INC. · US

Inventors

• Scott B. Meyer · Mount Kisco, US
• Felix Shnir · Staten Island, US
• Simeon Simeonov · Lincoln, US
• Edward Kozek · New York, US
• Colin O'Malley · San Francisco, US
• Daniel Jaye · Andover, US

Key dates

• Filing date: May 27, 2016
• Grant date: Jul 17, 2018
• Expiry date: May 27, 2036

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.