Personalization platform
US10031976B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 6, 2015 |
| Grant date | Jul 24, 2018 |
| Priority date | — |
| Expiry date | Aug 15, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/335
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A personalization system includes a user events module configured to receive a plurality of user events, each user event of the plurality of user events including one or more of a transactional event and a behavioral event associated with the online user, and a personalization cluster including a plurality of personalization servers, each personalization server of the plurality of personalization servers configured to receive a personalization request from a requesting system, the personalization request including a plurality of intermediate results identified by the requesting system, each intermediate result representing a possible outcome that may be presented by the requesting system to the online user, compute a score for each intermediate result of the plurality of immediate results based at least in part on the plurality of user events, thereby generating a plurality of scores, and return the plurality of scores to the requesting system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.