Real time statistics extraction from arbitrary advertising audiences
US10032176B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 20, 2010 |
| Grant date | Jul 24, 2018 |
| Priority date | — |
| Expiry date | Sep 12, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system, method, apparatus, and processor readable storage media are described for real-time computation of statistics between audiences including, but not limited to, correlations, comparative metrics, and/or other statistical analysis for the audiences. Embodiments enable a user to specify a query that defines a specific audience for analysis in real-time. A past time period may be determined that indicates the amount of historical data that is to be analyzed to generate the statistical comparisons and/or correlations. Employing the user-specified query, statistical comparisons and/or correlation may be provided, based on an analysis of retrieved historical audience data for the time period. Embodiments may also enable a user to generate new statistics in real-time through modification of the audience in one or more iterations. Embodiments may also enable a user to filter, sort, and search through audiences by setting desired statistical boundaries for the resulting audience set.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.