Using form fields as dimensions to define consumer segments for which form interactivity metrics can be analyzed
US10037315B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 23, 2015 |
| Grant date | Jul 31, 2018 |
| Priority date | — |
| Expiry date | Dec 18, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F11/3438
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Improved authoring techniques enable digital forms to be configured so as to facilitate subsequent analysis of how specific consumer segments interact with such forms. As a form author defines and manipulates the fields that comprise a form, selected fields can be designated as dimensions across which metrics can be analyzed. Depending on the particular type of data being collected, author-designated dimensions are optionally transformed into more meaningful categories. For instance, a “household income” field can be transformed into lower- and higher-income segments. If the form author wishes to later analyze metrics such as interaction time and errors encountered, consumers can be segmented on the basis of such dimensions. For example, the form author may understand which income segment requires the most time to complete a form. In general, this provides information with respect to how certain segments interact with a digital form, thereby enabling form authors to improve consumer experience.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.