Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices
US10045082B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 13, 2015 |
| Grant date | Aug 7, 2018 |
| Priority date | — |
| Expiry date | Dec 13, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to correct errors in measuring audiences of over-the-top media are disclosed. In some examples, the methods and apparatus identify a first set of data from a first data source, the first set of data different from a second set of data from a second data source. In some examples, the methods and apparatus generate a third set of data based on the second set of data from the second data source. In some examples, the methods and apparatus generate a model based on a difference between the first set of data and the third set of data. In some examples, the methods and apparatus apply the model to the first set of data. In some examples, the methods and apparatus assign viewership to an impression associated with the first set of data by imputing viewership associated with the second set of data to the first set of data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.