Systems and methods for tracking application installs that distinguish new users from existing users without directly accessing user account records
US10055754B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 13, 2015 |
| Grant date | Aug 21, 2018 |
| Priority date | — |
| Expiry date | Aug 8, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F2201/865
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In some embodiments, a tracking system is provided for providing credit to advertisers for application installs and in-application events. The tracking system may be configured to use user account information from a content provider system to determine whether a user of a newly installed application is a new user of the content provider system or an existing user of the content provider system, and to update tracking information accordingly. The tracking system may also use the user account information from the content provider system to link actions on multiple computing devices for the purposes of attributing a given application install to one or more advertising providers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.