Determining user engagement

US10055756B2 · kind B2 · utility

Assignee

• Apple Inc. · US

Inventors

• Michael Froimowitz Greenzeiger · Sunnyvale, US
• Steven C. Bredenberg · Campbell, US
• Christopher John Foster Bullen · San Francisco, US
• Mark C. Lay · Redwood City, US

Key dates

• Filing date: Oct 18, 2013
• Grant date: Aug 21, 2018
• Expiry date: Jan 25, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems, methods, and computer-readable storage media for determining user engagement levels during a presentation of content. The system first collects data associated with a user session at a client device. Next, the system predicts a user engagement level during the user session by applying an engagement predicting rule to the data. The system can predicts respective user engagement levels for various segments of the presentation by applying one or more engagement predicting rules to the data. The system then presents invitational content based on the user engagement level.