Advertising in a digital media playback system
US10061742B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 26, 2010 |
| Grant date | Aug 28, 2018 |
| Priority date | — |
| Expiry date | May 24, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4394
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Techniques pertaining to advertising through a digital data network are disclosed. Advertisement information is embedded in multimedia data stream as structured metadata, and transmitted through networks. Multimedia players installed in different locations, or zones, in a data network are configured to receive the stream data, and detect the presence of the embedded metadata. Through a network interface in the player, the metadata information is transmitted to and displayed on a controller. A user input interface in the controller allows a user to response to the displayed metadata and select to obtain the desired information accordingly.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.