Methods and apparatus to collect distributed user information for media impressions and search terms
US10063378B2 · kind B2 · utility
4Cited by
195References
33Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 3, 2017 |
| Grant date | Aug 28, 2018 |
| Priority date | — |
| Expiry date | Mar 3, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W12/75
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Disclosed examples involve sending an encrypted identifier to a corresponding database proprietor via a network communication from a server of an audience measurement entity, the encrypted identifier identifying at least one of a device or a user of the device; receiving user information corresponding to the encrypted identifier from the corresponding database proprietor; and associating the user information with at least one of a search term collected at the device or a media impression logged for media accessed via the device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.