Methods for serving a video advertisement to a user
US10063937B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 8, 2017 |
| Grant date | Aug 28, 2018 |
| Priority date | — |
| Expiry date | Nov 8, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/0485
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
One variation of a method for serving a video advertisement to a computing device includes: segmenting a digital video into a first video segment and a second video segment; at a visual element loaded into a document, loading the first video segment; in response to a scroll event that shifts the visual element into view within a window rendered on a display of the computing device, playing back the first video segment within the visual element; during playback of the first video segment, loading the second video segment from a remote server; in response to completion of playback of the first video segment, playing back the second video segment within the visual element; and calculating a level of user engagement a total duration of the digital video played back in the visual element.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.