Sponsored stories and news stories within a newsfeed of a social networking system
US10068258B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 13, 2012 |
| Grant date | Sep 4, 2018 |
| Priority date | — |
| Expiry date | Sep 1, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/21
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.