Generation of reach, mixture, and pricing utilizing a framework for audience rating estimation
US10070166B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 2, 2015 |
| Grant date | Sep 4, 2018 |
| Priority date | — |
| Expiry date | Nov 2, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Schedule spot counts for allocations of spots are generated based on a selling title and week combination structure for a pending deal for an advertiser, and simulated spot schedules are generated based on schedule spot counts for the advertiser for a quarter. Estimates of unduplicated audience for new spot schedules are generated based on corresponding attributes for each simulated spot schedule and a proposal for the advertiser's deal is generated based on the unduplicated audience estimates. Half-hour assignments within selling title-weeks are generated based on the schedule spot counts, and are randomly sampled over the quarter to generate the simulated spot schedules. The sampling may be constrained to allow one unit from any simulated spot schedule to air in a half-hour assignment on any given network and selection of half-hour assignments for unit placement are constrained to a specified subset of time, and/or a selling category on networks of interest.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.