Automated methods for determining a user's likely exposure to media content being output by a media device based on user interactions with a mobile device that monitors media content outputted by the media device
US10070177B1 · kind B1 · utility
9Cited by
1References
30Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Mar 28, 2018 |
| Grant date | Sep 4, 2018 |
| Priority date | — |
| Expiry date | Mar 28, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2201/18
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Automated methods are provided for determining a user's likely exposure to media content being output by a media device based on user interactions with a mobile device that is monitoring the media content being outputted by the media device. When a user interacts with their mobile device, such as by using telephone functionality on the mobile device, or by interacting with an application on the mobile device, media content being played on a media device that is in proximity of the media device is sensed and detected using automatic content recognition technology. Media impressions are recorded for the detected media impression.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.