Method and apparatus for generating predictive insights for authoring short messages
US10073822B2 · kind B2 · utility
Assignees
Inventors
Key dates
| Filing date | May 4, 2016 |
| Grant date | Sep 11, 2018 |
| Priority date | — |
| Expiry date | Jun 8, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for generating predictive insights for authoring messages is provided. The method includes receiving a message to be sent as an input. Key performance indicator (KPI) whose value is to be predicted for the message is identified from the input or marketing tool configuration. A plurality of feature vectors of the message are generated. KPI contributions for the plurality of feature vectors are determined using feature vectors of messages sent in past and tracked KPI values of the messages sent in past. The KPI contribution is a measure of contribution of feature vector to value of the KPI. Value of the KPI for the message is predicted by applying determined KPI contributions to the plurality of feature vectors. Apparatus for substantially performing the method as described herein is also provided.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.