Demographic information collection and content display based on demographic information

US10074098B2 · kind B2 · utility

Assignee

• American Megatrends, Inc. · US

Inventors

• Sanjoy Maity · Snellville, US
• Satheesh Thomas · Dunwoody, US
• Baskar Parthiban · Johns Creek, US
• Varadachari Sudan Ayanam · Suwanee, US
• Samvinesh Christopher · Suwanee, US
• Joseprabu Inbaraj · Suwanee, US

Key dates

• Filing date: May 8, 2013
• Grant date: Sep 11, 2018
• Expiry date: Dec 31, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06V40/16
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One aspect of the disclosure relates to a digital signage display system. In one embodiment, the digital signage display system includes: a camera configured to capture an image frame; a service processor in communication to the camera; and a digital signage display. The service processor includes a processor and a non-volatile memory storing a firmware. The firmware is configured, when executed at the processor, to process the captured image frame, detect persons in the image frame, generate a demographic-map data structure, and send the demographic-map data structure to a server system. The demographic-map data structure contains demographic information of the persons detected in the image frame. The digital signage display is configured to receive a display content provided by the server system in response to the demographic-map data structure.