System and method for reach and frequency estimator
US10075756B1 · kind B1 · utility
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17Claims
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Key dates
| Filing date | Jun 3, 2016 |
| Grant date | Sep 11, 2018 |
| Priority date | — |
| Expiry date | Jun 3, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6118
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Embodiments utilize viewership data collected via a set top box (STB) at individual households (HHs) to enable a network operator to recommend ad spots to customers based on a percentage of HHs that are likely to view the ad spots (e.g., the % of HHs reached by the ad spots), and/or based on the average number of times (e.g., average frequency) that the reached HHs are likely to view the ad spot. Embodiments compile the available network/daypart ad spots per broadcast week, and determine a number of ad spots for each network/daypart that satisfy a reached threshold of HHs, and/or satisfies the minimum frequency threshold.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.