Delivering content and detecting user engagement with auxiliary content
US10075765B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 26, 2014 |
| Grant date | Sep 11, 2018 |
| Priority date | — |
| Expiry date | Nov 26, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/42203
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer implemented method for detecting user engagement with auxiliary content consumed by a user at a viewing device, the method comprising, at the viewing device generating requests for auxiliary content associated with media content selected by the user to be consumed; receiving auxiliary content from an auxiliary content store and playing out the auxiliary content to the user; displaying at least one user engagement element associated with the auxiliary content, the user engagement element defining an expected user activity; generating user engagement data based on the engagement of a user with the user engagement element in accordance with the expected user activity, and formulating a message to be transmitted to an auxiliary content controller, the messaging including a user identifier and the user engagement data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.