System and method for experiencing advertised interactive applications
US10080966B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 13, 2017 |
| Grant date | Sep 25, 2018 |
| Priority date | — |
| Expiry date | Jan 13, 2037 |
Classification
- Technology area (CPC A)Human Necessities
- CPC primaryA63F2300/5506
- WIPO fieldFurniture, games
- WIPO sectorOther fields
Abstract
A client device executes a first interactive application that includes an embedded advertising player module. As the user interacts with the first interactive application, a condition is detected, causing the advertising player module to transmit a request for a second interactive application. The second interactive application may be developed to run in the same or different computing environment than the first interactive application. The second interactive application is executed by a remote server, and screen display outputs are generated in response. In response to the screen display outputs, the server generates video frames or rendering commands and streams the frames or commands to the advertising module to generate a display on the client device. The advertising player module receives interaction data for interacting with the second interactive application, and forwards such interaction data to the server. The second interactive application provides an output in response to the second interaction data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.