Systems and methods to formulate offers via mobile devices and transaction data
US10096043B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 23, 2013 |
| Grant date | Oct 9, 2018 |
| Priority date | — |
| Expiry date | Nov 29, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG07G1/0045
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computing apparatus is configured to formulate and adjust offers to users of mobile devices that are configured to capture identification information of products, such as UPC codes. The transaction data of the user, the activities of the user capturing the identification information of products, the location of the user, and the user's reactions to the offers are used to incrementally adjust the offers according to offer rules specified by the merchants. The mobile devices can be used to initiate a checkout process for purchasing items identified by the captured identification information of the products from the physical retail store at which the user is currently located, or via an online store associated with an offer presented via the mobile device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.