System for the augmented assessment of virtual insertion opportunities
US10096169B1 · kind B1 · utility
Inventors
Key dates
| Filing date | Dec 22, 2017 |
| Grant date | Oct 9, 2018 |
| Priority date | — |
| Expiry date | Dec 22, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N5/2723
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system for the augmented assessment of digital media streams for virtual less than insertion opportunities is disclosed. A digital media stream is automatically decomposed, using a programmed digital processor, into one or more candidate-clips have a predetermined minimum length, and no internal shot transitions. These candidate-clips are then examined, and the ones deemed suitable for virtual insertion use, are classified as viable-clips and stored in a digital database. The artificial intelligence techniques of machine learning and deep learning are then used to further classify the viable-clips according to their virtual insertion related attributes that may be attractive to advertisers, such as scene context, emotional tone and contained characters. A value is then assigned to the viable-clips, dependent on their insertion related attributes, and the overlap of those attributes with client requested requirements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.