Time shifting of advertisements in digital content delivery services
US10104430B2 · kind B2 · utility
0Cited by
2References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 24, 2015 |
| Grant date | Oct 16, 2018 |
| Priority date | — |
| Expiry date | Nov 24, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8456
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Advertisements included in a stored digital video program are identified and indexed. A user can time shift the advertisements to play out at a different time position in the program or not play the advertisement at all. A user may incur an advertisement debt for skipping or fast forwarding an advertisement. The advertisement debt can be offset by viewing ads, trading the debt with other users or by paying for the debt in another form.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.