Apparatus, method and article to facilitate automatic detection and removal of fraudulent advertising accounts in a network environment
US10108968B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 4, 2015 |
| Grant date | Oct 23, 2018 |
| Priority date | — |
| Expiry date | Sep 23, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/12
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A fraudulent advertiser account detection system may be used by a Website operator to identify active advertiser accounts as at least one of either a known valid advertiser account or a known fraudulent advertiser account. Each advertiser account has a logically associated account profile. Each account profile includes a number of advertiser attributes, each attribute having one or more logically associated attribute values characterizing the respective advertiser. Using a plurality of known valid advertiser accounts and plurality of known fraudulent advertiser accounts, the system determines a number of initial probabilities and likelihoods that one or more attribute values and/or attribute value combinations present in an advertiser account profile indicate at least one of a known valid or a known fraudulent advertiser account. Using these probabilities and likelihoods, the system determines for each advertiser account a conditional probability value indicative of whether the respective account is a fraudulent advertiser account.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.