Visitor session classification based on clickstreams
US10115121B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 11, 2013 |
| Grant date | Oct 30, 2018 |
| Priority date | — |
| Expiry date | Mar 7, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/146
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Example systems and methods of classifying web visitor sessions based on clickstreams are presented. In one example, a plurality of web pages of a website is organized into a plurality of web page categories. A clickstream of each visitor to visit the plurality of web page categories of the website are divided into a plurality of visitor sessions. A mathematical distance between each of the plurality of visitor sessions is determined using a visitation metric based on the web page categories. Each of the visitor sessions is classified into a target group or a non-target group based on the mathematical distance between each of the visitor sessions and on an identification of at least one of the visitor sessions with an event corresponding to the target group.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.