Methods and systems for identifying targeted content item for user
US10116627B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 11, 2015 |
| Grant date | Oct 30, 2018 |
| Priority date | — |
| Expiry date | Dec 1, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2209/24
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
The disclosed embodiments illustrate methods and systems for identifying a targeted content item for a user. The method includes receiving one or more encrypted first attributes of the user, and a first key. Thereafter, one or more content items are encrypted using the first key. The one or more content items are stored in a data structure such that the one or more content items are indexed in the data structure according to one or more second attributes of the one or more content items. Thereafter, at least one encrypted content item is retrieved from the data structure based on the one or more encrypted content items, the indexing of the one or more content items, and the one or more encrypted first attributes. The at least one encrypted content item is decrypted to generate the targeted content item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.