System and method for managing advertising in program streams
US10116983B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 13, 2018 |
| Grant date | Oct 30, 2018 |
| Priority date | — |
| Expiry date | Mar 13, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method for managing advertisement opportunities in a network environment includes retrieving advertisement parameters supplied by an advertiser; creating at least one program substream by dividing a program stream; identifying avails that are positioned within the program stream and dividing the avails into one or more subavails in the at least one program substream; retrieving subscriber characteristics related to viewers of the at least one program substream; and correlating the subscriber characteristics with the advertisement parameters to determine which advertisement is the optimum advertisement to schedule to display in the one or more subavails.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.