Customer purchasing preference profiles based on coupon choices
US10121168B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 22, 2015 |
| Grant date | Nov 6, 2018 |
| Priority date | — |
| Expiry date | Sep 11, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0257
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
According to an aspect, a method for creating or improving customer preference profiles includes providing a decision coupon to a customer with two or more promotional options directed to related items selected to ascertain a purchasing preference associated with the related items through selection of one of the promotional options. A selection of one of the promotional options is received and an indication of the selected promotional option is stored in a purchasing preference profile for the customer. The indication of the selected option is used to update an affinity for a product or product category for the customer within the customer's purchasing preference profile.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.