Creation and delivery of individually customized web pages
US10122824B1 · kind B1 · utility
Inventors
Key dates
| Filing date | Jan 4, 2016 |
| Grant date | Nov 6, 2018 |
| Priority date | — |
| Expiry date | Jan 22, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/63
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system includes a computer storage device to store a first and second set of information about individuals, and user interface design components. A computer server is coupled to the computer storage and is programmed to receive a request for a webpage from an individual's device and analyze the first and second set of information to predict differences in at least one key performance indicator for that individual. The server is further programmed to automatically select a user interface design component for presentation to the individual, automatically generate and transmit a first customized webpage with the selected user interface design component to the device, and in response to an interaction with the selected user interface design component on the first customized webpage, automatically generate and transmit a second customized webpage to the device to create a customized page flow.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.