Displaying mobile advertising based on determining user's physical activity from mobile device sensor data
US10127565B2 · kind B2 · utility
0Cited by
1References
9Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Aug 14, 2012 |
| Grant date | Nov 13, 2018 |
| Priority date | — |
| Expiry date | Jan 5, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/21
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A mobile handset device determines a physical activity performed by a user based on local sensor data. The local sensor data can include sensors within the mobile handset device and local sensors in communication with the mobile handset device. The mobile handset device provides an indicator of the physical activity to a publisher. The publisher targets advertisements based on the current activity or activity pattern of the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.