Personalizing advertisements based on proximate computing devices
US10127579B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 29, 2015 |
| Grant date | Nov 13, 2018 |
| Priority date | — |
| Expiry date | Dec 29, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W84/12
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Techniques include generating an advertisement (ad) including text and/or image data using a user device (e.g., a mobile computing device). The techniques further include identifying one or more proximate devices (e.g., networked computing devices or appliances) located proximate to the user device using a local wireless network (e.g., Wi-Fi, Bluetooth, or NFC). The techniques include modifying (e.g., personalizing) the ad based on the identified proximate devices, based on one or more device types (e.g., categories) associated with the devices, and/or based on one or more states of the devices. In some examples, the techniques include transmitting an indication of the identified proximate devices, their types, and/or their states and an indication of the ad to an ad system, and receiving the modified ad from the system. The techniques also include displaying the modified ad to a user at the user device (e.g., within a software application executing on the device).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.