Risk premiums for conversion-based online advertisement bidding
US10127581B2 · kind B2 · utility
4Cited by
0References
22Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 8, 2015 |
| Grant date | Nov 13, 2018 |
| Priority date | — |
| Expiry date | Jul 19, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/12
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.