Audience attendance monitoring through facial recognition
US10134048B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 7, 2014 |
| Grant date | Nov 20, 2018 |
| Priority date | — |
| Expiry date | Aug 7, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6582
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In accordance with some implementations, a method for measuring viewership of media content is disclosed. The method is performed on a client system. The client system captures visual data of one or more users of the client system with the camera. The client system then analyzes the captured visual data to determine a facial image for each respective user of the one or more users. Based on the facial image, the client system then determines if a respective user is a participant in a media viewership study. In accordance with a determination that the user is a participant in the media viewership measurement study, the client system determines the media content being presented. The client system creates viewership data based on the user and the media content being displayed in the proximity of the user and transmits viewership data to a server system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.