Methods and apparatus for identifying unique users for on-line advertising
US10134058B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 27, 2014 |
| Grant date | Nov 20, 2018 |
| Priority date | — |
| Expiry date | Nov 14, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for finding detecting unique on-line users for advertisement or content targeting are disclosed. A bid request with initial fingerprint context data for a user and for content that is requested by such user is received at a bid management system, and the bid request is received with or without a user identifier. At the bid management system, an optimum bid for the bid request is determined based on the initial fingerprint context data for the user and the content. The optimum bid with a reference to an advertisement and a script for obtaining additional fingerprint context data from a device of the user is sent from the bid management system. The additional fingerprint context data is received and a unique user identifier is assigned in association with a combination of the initial and additional fingerprint context data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.