Rendering rich media content based on head position information
US10146301B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 26, 2015 |
| Grant date | Dec 4, 2018 |
| Priority date | — |
| Expiry date | May 15, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0261
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Rich media content, such as advertising, can be provided for display on a two-dimensional screen to give the user an impression that the screen is a window into a three-dimensional (3D) environment. For example, the user's head can be tracked and the graphical elements of the advertisement can be rendered based on the position of the user's head relative to a computing device such that the graphical elements appear to have 3D depth. A full or substantially full 3D view of a product can be presented. Additional information, such as a product description, features, pricing, user ratings, user reviews, among others, can also be displayed based on the position of the user's head relative to the computing device. A 3D video can also be presented, and a user can view different perspectives of the video based on the position of the user's head with respect to the computing device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.