Methods and apparatus to identify affinity between segment attributes and product characteristics

US10147108B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Leonid Ayzenshtat · Jacksonville, US
• Kalyanraman Rajamani · Tampa, US
• Alexey Vishnevskiy · New York, US
• Nikolay Georgiev · San Jose, US
• Mara Preotescu · New York, US

Key dates

• Filing date: Aug 7, 2015
• Grant date: Dec 4, 2018
• Expiry date: Jan 25, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0204
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, apparatus, systems and articles of manufacture are disclosed to identify affinity between segment attributes and product characteristics. An example method includes identifying, with a processor, a set of product characteristics from purchase transactions that exhibit a threshold product affinity, selecting, with the processor, a set of products having at least one product characteristic from the set of product characteristics that exhibit the threshold product affinity, the set of products associated with first segments, extracting, with the processor, segment attributes from the first segments, and improving a market success of the product of interest by identifying, with the processor, target segments based on ones of the extracted segment attributes exhibiting a threshold segment affinity.