Methods and apparatus for generating user profile based on periodic location fixes
US10163113B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 21, 2009 |
| Grant date | Dec 25, 2018 |
| Priority date | — |
| Expiry date | May 6, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W8/18
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Implementations relate to systems and methods for generating a user profile based on periodic location fixes. A cellular telephone or other mobile device captures location information via GPS or other capability. A location history can be generated from accumulated location fixes. The location history is then analyzed to detect the user's travel and dwell patterns. That information can be combined with business classification (e.g., SIC, etc.) or Point of Interest (POI) databases to identify a user's likely home, work, or other locations based on dwell-times, time of day, and other parameters. The user's age and gender can potentially be inferred based on types of locations visited, such as school locations. The user profile can be correlated with market segmentation databases to generate a marketing rating, such as a Nielsen or Claritas rating. Advertising, media, or other content can then be tailored to the user's individual location and demographic profiles.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.