Spatiotemporal marketing associated with events based on intended user ingress and egress modes and paths

US10163128B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Ajay A. Deshpande · White Plains, US
• Kimberly D. Hendrix · New Albany, US
• Herbert Scott McFaddin · Yorktown Heights, US
• Chandrasekhar Narayanaswami · Wilton, US

Key dates

• Filing date: Jun 23, 2015
• Grant date: Dec 25, 2018
• Expiry date: Jan 7, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0261
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method to perform spatiotemporal events marketing includes: presenting, by a server, an interface on a display of a customer device, wherein the interface comprises a selectable list of times in which an event is to occur; determining, by the server, a route to the event or from the event, by a user of the customer device; and presenting, by the server, a selectable list of offers in the interface, wherein the list of offers is based on the selected time, a location of the event, and the route.