Identifying augmented reality visuals influencing user behavior in virtual-commerce environments

US10163269B2 · kind B2 · utility

Assignee

• Adobe Systems Incorporated · US

Inventors

• Gaurush Hiranandani · Urbana, US
• Chinnaobireddy Varsha · Ghanpur, IN
• Sai Varun Reddy Maram · Ghanpur, IN
• Kumar Ayush · Sidhauli, IN
• Atanu R. Sinha · Bengaluru, IN

Key dates

• Filing date: Feb 15, 2017
• Grant date: Dec 25, 2018
• Expiry date: Mar 3, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0641
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Certain embodiments involve enhancing personalization of a virtual-commerce environment by identifying an augmented-reality visual of the virtual-commerce environment. For example, a system obtains a data set that indicates a plurality of augmented-reality visuals generated in a virtual-commerce environment and provided for view by a user. The system obtains data indicating a triggering user input that corresponds to a predetermined user input provideable by the user as the user views an augmented-reality visual of the plurality of augmented-reality visuals. The system obtains data indicating a user input provided by the user. The system compares the user input to the triggering user input to determine a correspondence (e.g., a similarity) between the user input and the triggering user input. The system identifies a particular augmented-reality visual of the plurality of augmented-reality visuals that is viewed by the user based on the correspondence and stores the identified augmented-reality visual.