Systems and methods for performance driven dynamic geo-fence based targeting
US10165403B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 4, 2016 |
| Grant date | Dec 25, 2018 |
| Priority date | — |
| Expiry date | Nov 27, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W88/02
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
System and methods for running a location-based information campaign (campaign) select one or more first geo-blocks to form a first geo-fence from a plurality of geo-blocks each corresponding to a geographical region having at least one border defined by a real-world object and overlapping substantially with a targeted region associated with the location-based information campaign, and process information requests with respect to the first geo-fence. Each of the one or more first geo-blocks is associated with a respective performance score above a first threshold. The system and methods further monitor a pacing status associated with the campaign, and in response to a pacing goal associated with the campaign not being met, define a second geo-fence for the campaign, the second geo-fence including the one or more first geo-blocks and one or more second geo-blocks each associated with a respective performance score above a second threshold that is below the first threshold.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.