Method and apparatus for generating advertisement information for performing a marketing campaign
US10169765B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 1, 2004 |
| Grant date | Jan 1, 2019 |
| Priority date | — |
| Expiry date | Sep 3, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Disclosed are methods and apparatus, including computer program products, implementing and using techniques for generating advertisement information for performing a marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. A plurality of electronic publishers in communication with the data network are used. In one aspect, the method includes receiving, over the data network, information describing subject matter of the marketing campaign. Advertisement information is generated based on the received information describing the marketing campaign subject matter. A plurality of instantiations of the advertisement information are generated using publisher parameters associated with the electronic publishers. Each instantiation is in a format appropriate for a respective one of the electronic publishers. At least one of the generated instantiations is provided to the respective electronic publisher over the data network.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.