Cross-channel online advertising attribution

US10169778B1 · kind B1 · utility

Assignee

• AMAZON TECHNOLOGIES, INC. · US

Inventors

• Guthrie Chipman Collin · New York, US
• Timothy John Craycroft · Cupertino, US
• Paula Marie Despins · Seattle, US
• Richard Everett Edwards, III · Seattle, US
• Cyrus Khoshnevisan · Mercer Island, US
• John M. Nilles · Poulsbo, US
• Evgeniy V. Perevodchikov · Seattle, US
• Jaikannan Ramamoorthy · Cupertino, US
• Shiven Ramji · New York, US

Key dates

• Filing date: Mar 26, 2015
• Grant date: Jan 1, 2019
• Expiry date: Jun 1, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0246
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The systems and methods described herein enable measurement of the exposure of a user to advertising campaigns across different channels (e.g., websites accessed by web browsers of laptops, desktops, or mobile computers, electronic readers or tablets, applications on mobile devices, and the like) and credit the exposure of the user to the advertisement to a specific advertisement in the campaign along with subsequent shopping events generated by the user, such as visiting product detail pages, visiting the read all reviews page for a product, adding a product to a wish list, adding a product to a shopping cart, subscribing to a product through an online subscription service, and/or purchasing a product.