Method and apparatus for presenting advertisements

US10181135B2 · kind B2 · utility

Assignee

• AT&T Intellectual Property I, L.P. · US

Inventors

• Canhui Ou · Berkeley, US
• J. Bradley Bridges · San Antonio, US
• Charles Robert Kalmanek, Jr. · Short Hills, US
• Raghvendra Savoor · Walnut Creek, US
• Albert Greenberg · Redmond, US
• Stephen A. Sposato · Lafayette, US
• Zhi Li · San Ramon, US
• Jerold Osato · Pinole, US
• Alexandre Gerber · Madison, US
• Oliver Spatscheck · Denison, US
• Sun-Uk Park · Union City, US

Key dates

• Filing date: Jul 18, 2006
• Grant date: Jan 15, 2019
• Expiry date: Aug 6, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method and apparatus for presenting advertisements is disclosed. An apparatus that incorporates teachings of the present disclosure may include, for example, a system having an inspection element that monitors packet traffic associated with an end user, and determines a behavioral profile of the end user from the monitored packet traffic, a publisher element that detects an end user visiting a website managed thereby, and generates an advertisement request associated with the website, and advertisement element that selects one or more advertisements according to the behavioral profile of the end user, and submits said one or more advertisements to the publisher element for presentation thereof to the end user. Additional embodiments are disclosed.