Profiling and identification of television viewers
US10182258B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 18, 2016 |
| Grant date | Jan 15, 2019 |
| Priority date | — |
| Expiry date | Oct 18, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H2201/30
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a computer-implemented method includes monitoring a plurality of actions and inactions with video controls of a particular viewer during a first session, wherein the plurality of actions and inactions form a session profile that represents the particular viewer's short-term viewing habits; correlating one or more session profiles that have similar category values to create a signature profile having signature categories that represents the long-term viewing habits of a particular viewer; and matching a new session profile with an existing signature profile to determine a particular viewer for targeted advertising purposes.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.