User-level bid request preferences
US10185974B1 · kind B1 · utility
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30Claims
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Assignee
Inventor
Key dates
| Filing date | Mar 2, 2016 |
| Grant date | Jan 22, 2019 |
| Priority date | — |
| Expiry date | Jun 28, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A facility for a real-time bidding (“RTB”) bidder service to cause an RTB auction service to manage bid requests relating to a specified user is described. The facility receives a bid request from an auction service seeking a bid for presenting an advertisement to a user, including user data identifying the user; evaluates the user data; and based on the evaluating, transmits to the auction service an embargo request specifying a period of time for the auction service to prevent bid requests seeking bids for presenting advertising messages to the user from being sent from the auction service to the bidder service.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.