Predicting unsubscription of potential customers

US10185975B2 · kind B2 · utility

Assignee

• Adobe Systems Incorporated · US

Inventors

• Moumita Sinha · Sherghati, IN
• Kandarp Sunil Khandwala · Mumbai, IN
• Harvineet Singh · Bengaluru, IN
• Dharwar Prasanna Kumar Tejas · Savanuru, IN

Key dates

• Filing date: Feb 4, 2015
• Grant date: Jan 22, 2019
• Expiry date: May 15, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0257
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The present disclosure is directed toward systems and methods for generating an un-subscription model and predicting whether a potential customer will un-subscribe from receiving electronic marketing content from a marketing source. For example, systems and methods described herein involve generating a prediction un-subscription model that predicts whether a potential customer is prone to un-subscribe from receiving future communications about a product or merchant in response to receiving a communication for the product or merchant. The systems and methods further involve determining an appropriate action to take with regard to a potential customer based on whether the potential customer is prone to un-subscribe from receiving future communications.