Identifying the end of an on-line cart session
US10185987B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 24, 2015 |
| Grant date | Jan 22, 2019 |
| Priority date | — |
| Expiry date | Jul 6, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0601
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
In embodiments of identifying the end of an on-line cart session, an analytics application captures user click inputs on pages of a Web site, where the user click inputs include adding one or more items for purchase to an on-line cart associated with the Web site. The analytics application then utilizes a predictive model, as well as user and session features of the on-line cart session, to predict whether a previous user click input is the last user click input associated with the on-line cart session, indicating an end of the session. A notification can then be provided that the on-line cart session has ended based on the prediction of the last user click input associated with the on-line cart session. The analytics application or the marketer can then retarget a user associated with the on-line cart session, such as with a message pertaining to the on-line cart session.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.